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The Dangers of Comparison Marketing (From Beyond The Buzz Marketing)
Are you concentrating on your own goals or working on someone else’s? One of the most common issues that I encounter when consulting in business or mentoring on a personal basis is comparison. It also happens to be one of the most detrimental things we can deal with in our lives. The internet has created a ripe field for comparing our lives and businesses with others and when that happens, we always come out lacking. Most of the time, it’s apples and oranges. Even in business. I encourage people to keep an eye on what competitors are doing and to even check out other websites and blogs that they enjoy…
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Facebook Official Page: Can it replace a website for your company?
Recently I had a client mention to me that they had no interest in developing their own website for their company. The reasoning behind this was that they have a Facebook Official Page and that, in their mind, served their purpose. After all, it’s got their logo/branding on it, they interact daily with their customers, and the biggest reason; it’s cheap. Though I understand all of those points (and trust me – they are valid), when you weigh out the pros and cons, it just doesn’t add up. Here are a few things to consider.
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Facebook Newsflash: You’re not the Customer
If you use Facebook, you’ve probably noticed that you’re often in a race with the site to make sure your privacy settings remain private. It seems like a constant battle to update, make sure you’ve got all the settings the way they need to be… It can sort of feel like that moment when you’re checking to make sure your skirt isn’t accidentally tucked in your waistband? C’mon ladies – we’ve all had that moment right? Just me? *blush* Okay – let’s move on then. There’s a good reason for that. When it comes to Facebook, you aren’t the customer. You’re not the client. Or the consumer. In this instance,…
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Did you know Facebook has ____________________?
Facebook is an ever changing entity. It seems that just at the point most of us get comfortable with the changes they’ve made, they are at it again. I know that this is a frustration point for many people – myself included. So how can you keep up on what’s happening at Facebook and make sure that your account is as up to date as possible? Did you know that Facebook has a variety of official pages and groups that anyone can join to keep up with the latest updates and news? There’s even several that allow you to vote on prospective changes!
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Faux Marketing Firms.
*Note: This article originally appeared at Beyond the Buzz Marketing. There are a lot of people out there who have started social media companies and branded themselves as marketing companies. The same also goes for web design and graphic firms. Because logos, websites and print materials are so integral to the foundation of marketing, they have claimed the title of ‘marketers’ or ‘professionals in marketing.’ But there’s a big difference in those two things. Someone who puts together graphics can tell you a great deal about what the general public sees when they come to a website or what will be attractive in terms of logo and design for the…
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Do you have Klout?
Note: This article originally appeared at Beyond the Buzz Marketing. You may have heard a lot of buzz lately about a new site that supposedly measures your influence and reach on the internet. It’s called Klout. I first heard about it from a client and dissuaded them from signing up since they needed to do it via Facebook or Twitter. (I have issues with giving all of these applications all of my friends information, my pictures…all that stuff. You may have heard me mention this a few times via Christian Work At Home Mom Radio with Jill Hart.) Shortly thereafter though, I started seeing a lot of people on my…
